Insights

Practical writing for people who own the problem

No trend pieces. Each article answers one question a service business actually asks before spending money.

{{ a.cat }}
{{ a.meta }}

{{ a.title }}

{{ a.excerpt }}

Read article →
Topics

Four subjects, one goal each

{{ t.tag }}

{{ t.title }}

{{ t.body }}

› {{ p }}
Free resources

Take these away, no email required

Two of them ask for an email because we send updated versions. The rest open straight away.

{{ r.title }} {{ r.note }}
{{ r.access }}
Automation guides

Understand it before you buy it

Plain explanations of what each automation does, what it costs to run, and where it genuinely does not help. Written so you can say no to us with confidence.

{{ g.title }} {{ g.note }}
See the automation services

One useful email a month

What we learned building and connecting websites this month — including the things that did not work. Unsubscribe in one click.

Thanks — you are on the list. No spam, no selling your address. English or French — tell us which.